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Wine Link of the Day: Jack Handy & Paris Hilton

Winelink_1

ROSHAMBLOG

Roshambo Winery in Healdsburg has made a career and created a devoted following by....now following. That is to say, Naomi Brilliant, artist and driving force behind the winery, rarely does things the way you'd expect a winery to do them. To further clarify, that's breath of fresh air.

I remember suggesting to Naomi a long time ago that she start blogging, that she possessed the perfect soul for such an endeavor. It appears she had other things to do...like making some beautiful wines. But now, with the help of Scott Keneally, it looks like they are well down the path to bloggersville.

With only a few posts under its belt, this winery blog clearly looks like it's going to be a fun diversion. We've already got appearances on the blog by Paris Hilton and Jack Handy's Sommelier, who makes an excellent point when he declares: "Don’t worry about accidentally pronouncing the ‘t’ in Merlot. That’s nothing compared to the time my mother caught me humping my bedroom"

All in all, very good stuff and good reason to return.

The 150th? Harvest of Grapes at Old Hill Ranch

Berries I got to Bucklin's Old Hill Ranch this morning around 7:50am. They were finishing up the harvest of this 150 year old, dry farmed, organic vineyard that was begun yesterday. I was the last to arrive. Will Bucklin, vineyard consultant Phil Cotturi and the harvest crew were already well into it.

This is one of the more difficult vineyards to harvest. It is comprised of about 75% Zinfandel vines with the other vines made up of 25 different varieties...all inter-spaced in a near random fashion between the zinfandel. Today and yesterday only the earlier ripening Zinfandel was being picked. This means the crew had to very quickly distinguish between a zinfandel vine and what might be an alicante bouschet, carignane, barbera or Petit Sirah vine right next to it.

In some cases you can tell what's not Zinfandel because the grapes seem a tad less ripe. Or, the vine will look completely different. Or, you've got Will Bucklin there saying, "pick this.....don't pick this."

Because this vineyard is so unique the pickers are paid by the hour, rather than by the pound because they simply can't move as fast.

This is roughly the 150th harvest of this vineyard. The weather this morning was perfect for picking: cool and over case.

Following are shots of the harvest of zinfandel at Bucklin's Old Hill Ranch.

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IN THE BIN...

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TO BE PICKED IN ANOTHER WEEK

 


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YUM....

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BIN SORTING

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SOME WEAR GLOVES, OTHERS LIVE WITH THE CUTS

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A BEAUTY

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GRAPES AWAY....

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PICK, DUMP SORT.....PICK, DUMP SORT.....REPEAT..

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REPEAT....

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WILL BUCKLIN...SURVEYING THE CULMINATION OF A
LONG SEASON OF GROWING AND WORK

From Wine Blogger To Wine Writer

Spww_1 By all accounts of the participants I've talked to or read, Antonia Allegra's "Symposium for Professional Wine Writers" is a great success.

The 3rd Annual SPWW happens February 20-23, 2007 again at Meadowood in Napa Valley. And for those of you who writer or read wine blogs, something very cool has occurred: Alder Yarrow of Vinography.com is one of the featured speakers.

Let me put this in context for you. Alder will appear as a featured speaker alongside the likes of Eric Asimov (wine writer for the New York Times), Michael Bauer (Food Editor of the San Francisco Chronicle), Dan Berger (Editor at Large of Appellation America and one of America's most importantAlder_1 wine writers), Anthony Dias Blue (One of the most prolific wine writers in America in the past 20 years), Elin McCoy (Longtime wine writer and the unofficial biographer of Robert Parker), Karen MacNeil (A great writer and one of the foremost wine educators in America), and Jerry Shriver (Wine writer for USA Today, America's largest circulation daily newspaper).

I guess what I'm getting at is that the pre-eminent wine blogger has been elevated to a position alongside some of America's pre-eminent wine writers. I like the implications!

For two or three years there has been a feeling of "novelty" surrounding wine bloggers. Clearly the newness of the medium and the largely unknown quantity of the bloggers themselves has led to this view of the genre. Add to that the hype that has surrounded blogging in general during this period and the novel character of wine blogging makes sense.

But I think we are moving out of the Novelty Stage and Adler's inclusion as a speaker at the PWWS is one very good indication. But there's more too. The medium itself has been embraced by a number of print journalists whose beat is wine (Asimov, Boone of the Press Democrat, Bonne of MSNBC, Fisher of Dayton Daily News, Feiring of Time). Also, we see wineries beginning to reach out to wine bloggers with samples, invitations to events and simply adding them to the media lists that are use by a number of folks to distribute press releases.

How wine blogging has emerged to this point is undoubtedly a result of the readers of blogs. You guys tend to spread the word of something good, something found, or something new in a way decidedly more evangelistically than the typical consumer of wine writing. Wine bloggers too are an amazingly congenial bunch that have gone out of their way to promote their peers and helped raise one another's profile.

What's left to do? We need a breakout wine blog. A "must read" not merely for those who readily look to the Internet for insight, but also for those who consume wine reviews on a regular basis including retailers, restaurateurs and wineries. When this blog emerges, it will left others around it. But that's for the future.

For now, readers of Vinography and other wine bloggers can take certain amount of pride in seeing Alder featured at the SPWW. He is the right person for job. The added benefit, from the perspective of the world of wine bloggers, is that hes co-speakers and all those other writers at the Symposium will take note of the level to which wine bloggers can rise.

Link of the Day: Wine Fairies Do Exist

Winelink

WineFairy.com

Lynn Krielow Chamberlain might be the most prolific interviewer of wine folk in the world. Her Wine & Dine Radio has been broadcasting on the Internet weekly an over the airwaves for 8 years now. Her hourly show has attracted the top wine people in the world. What makes Lynn so engaging to listen to is the real enthusiasm she projects for the people and topics she covers on her show.

The WineFairy.com website is an extension of her broadcast. The design is a tad chaotic but you'll find  everything you need to know: who was on the show last week, who's coming up, how to listen, all about Lyn, as well as an index of all the guests who have appeared on her show over the past eight years. It's an impressive list to say the least. You'll even find  few wine bloggers that have graced her show.



How I Got Rich By Drinking

Richman From the looks of the various studies that have emerged over the past couple of decades you might conclude that drinking wine is the cure for all ills.

Now I'm thinking that drinking might also be the cure for stagnant wages.

A new study conducted by the Reason Foundation in Los Angeles has concluded that Drinkers make between 10% and 14% for income than non-drinkers. Furthermore, social drinkers (defined as those who go to a bar at least once per month) make an average of 7% more income on top of the boost they get simply for being drinkers.

Why simply drinking moderately gets you an extra 10% to 14% income is not clear. The authors of the study seem to think it might have to do with the fact that moderate drinkers tend to be healthier overall.

The income increase that comes from going to bars is linked to the notion of "Social Capital", another way of saying that by going out and socializing you mean more people, expand your circle of acquaintances and are more likely to benefit economically.

So how cool is this? Drink Wine Moderately=Live better.  Drink Moderately=Make More Money.
"Hit the Bars=Make Even More Money. So we've got our health. We've got our wealth. I guess all
we need are a couple of studies that show by drinking moderately we will be better looking and have more sex.

A press release and a link to the entire study can be found here: KA-CHING

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A Paternal Moment in Wine Blogging

Goose I'm feeling rather paternal today.

A Wark Communications client, Goosecross Cellars, recently launched their own blog, aptly named, "The Goosecross Cellars Blog".

The Goosecross Cellars Blog is the second winery blog we've helped birth. The question with any blog, winery related or not is two fold: Can you write on a regular enough basis to keep the attention of your audience and can you deliver content that is both compelling and the unique voice of the winery.

I was extraordinarily pleased when I saw their most recent entry: " 'Great Wine' By The Numbers?" It's exactly the kind of post I like to see from a winery blog: it takes on a controversial subject with voice and opinion. In this case the topic is ostensibly Enologix, but substantially the idea that wine should reflect something real, not created.

Enologix is a consulting firm that helps wineries create wines that are more likely to get high scores from leading critics. Not a bad business model, eh? But I was happy to see that the Goosecross crew got right to the heart of the matter and nailed it:

"Who wouldn’t want 99 points? You can’t blame a businessman for trying to make a product that sells. As long as there’s been commercial winemaking there’s been that push and pull between the drive to bottle a unique artistic expression and keeping food on the table. But you’ve got to have a killer vineyard to even begin approaching these scores (I don’t think they’ve figured out a way to fake the fruit yet—stay tuned). It may be an antiquated concept, but would that vineyard make more interesting wine if the winemaker simply attuned himself to it by walking it frequently and making harvest decisions by tasting as well as testing?"

Goosecross is an interesting story. These guys fly under the radar in Napa Valley. Yet, they've achieved the remarkable feat of being able to sell 98% of their wine direct to the consumer.

Ninety Eight Percent!!! And we aren't talking a boutique winery producing only 800 cases per year. They've been successful in part because they perfected the art of reaching out to consumers early on and were never afraid to try something new. In addition to their blog, they also are the proprietors of "Napa Valley Wine Radio", a regular podcast that has gained a substantial listenership. They also have one of the most customer-centric web sites in the wine business.

Goosecrosscrew THE GOOSECROSS CREW

I know, this sounds a bit like a commercial for a client. Chalk it up to that paternal thing I'm feeling. I simply get excited when I see anyone, client or not, do it right. Their post on doing wine right and focusing on creating something natural is exactly what many wine lovers are looking for from a winery they want to interact with.

Part of my job is to keep pushing the Goosecross crew to post more, develop their voice and not be afraid to step farther out on the blogging limb. They've begun to inch their way out there now. That is in  large part what many new bloggers do. They test the water, dip their toe, try something new and find the spot that feels comfortable.

On Happiness, Age & Drinking

Notes_1 When was the last time you saw someone or read an honest argument for the obvious fact that the drinking age in America should be 18 years old?

This idea is absolutely fringe at this point. Only the most ensconced politician in a district that supported them by 80% of the vote in their last election would even broach the subject...and even then they might lose.

The argument is simple enough. An 18 year old may fight and die in combat. An 18 year old may sit on a jury and pronounce their fellow citizens guilty or note. And 18 year old may vote, the most important right any American holds.

Yet, they may not lift, by law, a glass of Pinot Noir.

The argument against a lower drinking age has been a simple one: "If you drink, you will die."

It's pretty stark.

I got thinking about the drinking age in America upon reading two things: The Wine & Spirit Wholesalers of America's (WSWA) support for H.R. 864, The Sober Truth On Preventing Underage Drinking Act ("The STOP Act”) and the venerable George Saintsbury's eloquent defense of drink.

But let's star with WSWA. HR 864 is a law that would essentially ask the federal government to do more to motivate minors not to drink. It creates report cards on states' efforts in this regard, provides funding for media campaigns, and creates more committees. All for $2,000,000 per year. The WSWA, the wine wholesalers lobbying group, has made a bit of a push lately to see HR 864 passed before congress adjourns in a week or so. I don't know if it will pass. But, I do know that WSWA's support for the law is disingenuous.

This is the first paragraph of a form letter they've asked a number of folks to fill out and send to their congressperson:

"We should all be concerned about underage access to alcohol, and limiting Internet alcohol sales will help curb minors’ access to this controlled substance."

"Limiting Internet Access".

Even when WSWA appears to be supporting simple legislation to educate people, they can't help but make a pitch to consumers to help them save their own hide. The entire bill, all 2,734 words, has exactly ONE reference to Internet sales of alcohol. Just one. Yet, WSWA appears to believe this one reference that asks the government to provide a report annually on what states are doing to regulate Internet sales, is the most important thing about the entire bill.

Time after time WSWA has been schooled when they attempt to push Internet sales of wine out of existence. They get spanked when they go to court. They get paddled when they try to release bogus polls. Yet they keep trying to sell the idea that kids are buying wine on the Internet and it must be stopped.

If WSWA is going to be so blatantly and transparently self serving, even when they attempt to portray themselves as the do gooders, they might as well just be completely transparent and lobby for a reduction in the drinking age to 18.  In approach would have the benefit of allowing them to be self serving (more people to legally sell wine too) as well as support for a positive, logical agenda (bringing our drinking age laws in line with the most important expectations we have for younger folk).

Ah...But then there is Mr. Saintsbury, a man I'd bet drank long before he was 18 and probably did it legally. And, a man of some literary girth.

George Saintsbury is among the famed wine writers to ever set pen to paper. He is was an EnglishGsaintsbury fellow who wrote, talk and apparently educated many about wine. H.W. Yoxall, who studied Saintsbury and was himself a student and witer of wine described him as

"a man quirky, perhaps and sometimes gruff, though of a general pleasant dry humour; very much what people call 'a character;' but always kind and generous to any youngster who showed an interest i any of his interests. And does not this personality emerge from every page of the Notes?"

"The Notes" is of course Saintsbury's famed "Notes on a Cellar Book", (1920) his great book on the wines he loved, drank and how to drink them.

I've been reading Saintsbury of late. And I found myself continually going back to his brilliant defense of drinking wine. I was reminded of it upon reading about WSWA's defense of making sure more people don't drink wine. Saintsbury's defense goes like this:

"One may...boldly say, with a certainty of saying the truth, that for every evil deed that fact or fancy or the unscrupulous exaggeration of partisans can charge on alcohol, it has prompted a hundred good and kind ones; that for every life it has destroyed or spoiled it has made thousands happy; that much of the best imaginative work of the world has been due to its influence."

I'm in favor of lowering the drinking age to 18, if only to assure that many thousands more find happiness earlier.

Where's the Wine (post)?

Did anyone notice that there was no post on Fermentation yesterday? (I hope so)

I did. In fact, it was the first time in more than two years in which nothing was posted at Fermentation on a week day when I wasn't on a vacation.

One thing I know is that  good blog, wine or otherwise centered, is consistent and delivers content on a regular basis. But what does it mean when you lie down at night and feel guilty that you didn't post anything?

The answer is that this feeling of guilt is a good thing, at least for me. It means that the commitment and motivation that first propelled me into this sphere is still with me. It means there is a healthy respect here for those who have chosen to grace this page with their eyeballs and minds.

The Kind of Wine Event I Like

Today Wark Communications will help Saintsbury carry out the kind of even that I am most fond of: A tutored tasting of wines gong back 20 years conducted and hosted by the owners of Saintsbury and their winemaker.

I personally like these events because they appeal to the geek in me, they give me time to really consider the way wines age and the pace is always appropriate.

The attendees will be mainly wine writers and members of the wine trade on an invite only basis and it will occur in San Francisco.

As a participant, I'm partial to tutored tastings because I'm a wine geek. The opportunity to delve down really deep into specific wines or producers is what wine geeks live for. As a publicist, I'm partial to them because they not only give the client a chance to offer their perspective in depth but they are also challenged. In front of them sit numerous members of the wine media who are extraordinarily well informed, geeks themselves, and generally very attentive. They tend to ask questions the dig down deep into the producer's intentions. This is a good thing. It gives the producer a chance to exchange ideas with a wiling audience that knows there stuff.

The problem with these events however is always the venue. While we will be doing this a one of the finest restaurants in San Francisco, it means a number of attendees need to drive a good distance. There is no way around this and it cuts down on the potential number of attendees.

What's the job of the PR guy at such an event? Generally it's stay out of the way, make sure your clients know what you know, make sure attendees have what they need or know how to get it, make sure the staff is on top of things, and keep the pace on track.

What's the expectation for such an event from the client's perspective? Simple, a chance to tell their story fully and in depth. That's it. Public and media relations is a long haul effort, an ongoing effort where everything that comes before informs what comes after.

How I Became a Great Wine Publicist

Ginny1 I've noticed something about the quality of my work and the service I deliver to my clients at Wark Communications: It has gotten better over the past 6 or 7 years. I might be inclined to attribute this to more experience but I just don't think that's the fact of the matter.

I think that this increase in the quality of my work is directly related to being more content in this period of time than any point in my life previously.

What changed is the arrival of Ginny

About seven years ago I met the person who in this blog I tend to refer to as "The Best Graphic Designer in the World". Alternately, I call her my wife. Today she is both those things but today she's also "The Birthday Girl" (which reminds me, I need to call her parents today and thank them).

Among the things the Birthday girl has done to make me more content and a better wine publicist are:Ginny

-Lowered her standards and married down

-Introduced me to the concept of optimism-in-practice

-Showed me how to more effectively commit to taking out the garbage

-Helped remove my fear of power tools

-Saved me from my own meager graphic design instincts

-Made the work that is a marriage, seem ridiculously simple.

-Encouraged my ongoing devotion to blogging, something that too often keeps me sequestered in my office when I should be sipping Ricard or Dry Rose with her.

Today is her birthday. That means my mind will likely be elsewhere.

Anyone who wants to send this amazing woman a birthday wish   is encouraged to by CLICKING HERE.

Happy Birthday Darling.

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