Yesterday I wrote about what I considered the demise of Appellation America. Tom Welch, CEO of Appellation America emailed me to clarify a few items. That email is reproduced below.:
Hi Tom
Thank you for the the prominent mention in your Blog. http://fermentation.typepad.com/
I would like to clarify a few things.
1) Subscription is alive and continues. There is no change.
2) We have made deep cost cuts, but Appellation America is not gone. It is no longer is bleeding financially and therefore healthier than it was last week.
3) The Best of Appellation (BOA) program is continuing as are the stories that directly relate to BOA.. I am currently working on a deal to get wider exposure for the BOA results with a nation print publication. I also expect in the near future that our "Blue Book" of grape varietal profiles will become the gold standard that wine judges will refer to when judging wines. The Blue Book continues to evolve.
We expect to have even greater influence in the future.
So Appellation is very much alive.
Thanks for your continued support.
Tom
In addition to my commentary on the state of Appellation America that ran on this blog, Wines & Vines On-line published a report on the changes at the ground breaking on-line wine publication. Wine Industry Insight also reported on the changes at Appellation America.
