Fermentation: The Daily Wine Blog

The Fuzzy Buzz-A Unique Selling Proposition

Am I nuts, or does one get a unique buzz from drinking pastis? And If I'm right, wouldn't this be a unique selling proposition?

___________________________________________
A FERMENTATION: The Daily Wine Blog Video
Sponsored by: Benton Lane Winery

Joe's Wine Sales Dilemma

The power of the Internet has not, to-date, been utilized efficiently to address the failings of the wine distribution system. The bottle neck that is called the "Three Tier System" whereby nearly all wines are funneled through a state mandated sale to a middle man is the source of most problems that exist where access to wine is concerned, be it access to wine by restaurants, retailers or consumers. A system that was devised over 70 years ago in an age that barely accommodated cross country distribution is now hampering a wine industry that bears no resemblance to what it was in 1933.

Today, wholesalers have near total control of this system. The video below is one take on what effect this antiquated and largely ineffective wine distribution system has had on the process by which wine gets into the hands of retailers and restaurateurs who are charged with getting wine into the hands of consumers. Enjoy:

Drama And Wine Marketing

What similarity is there between a well made movie concerning fated love and the magnetic draw of family on the one hand, and wine marketing on the other?
__________________________________________________
This episode of Fermentation: The Daily Wine Blog (Video Edition) is brought to you by:

HAWKES WINE—Alexander Valley
Producers of outstanding single vineyard Cabernet From Alexander Valley and producers of a GREAT Video Blog.    CLICK HERE to visit Hawkes Wine

We Review No Wine At Any Time

--------------------------------------------
Sponsored By: The Girl & The Fig Restaurant in Sonoma

The Disappearing Cook

Click Here To Read Michele Anna Jordan's "Who Will Keep Cooking From Disappearing?"

Click here to learn more about Michele Anna Jordan

--------------------------------------------------------------------------------------------
This episode of the FERMENTATION Video Blog is sponsored By:
TWISTED OAK WINERY
Click here for a Special Offer from Twisted Oak

Sponsoring Fermentation's Video Blog

To sponsor Fermentation: The Daily Wine Blog (Video Edition) send your wine-related caps and 3 lines of copy to be read to:

Tom Wark's Fermentation
162 Piper Lane
Sonoma, CA 95476

Should There Be Video At Fermentation?